Oreo

For other uses, see Oreo (disambiguation).

An Oreo Cookie.

Oreo is a trademark for a popular sandwich cookie currently manufactured by the Nabisco Division of Kraft Foods. The current design consists of a sweet, white filling commonly referred to as \'cream\' or \'creme\', sandwiched between two circular chocolate cookies.

Over 490 billion Oreo cookies have been sold since they were first introduced, making them the best selling cookie of the 20th century. Toops, Diane: Top 10 power brands, Retrieved on June 07, 2007 Its most recent packaging slogan is "Milk\'s Favorite Cookie", which is a slight change from "America\'s Favorite Cookie."

Contents 1 History 1.1 Advertising campaign 2 Production 3 Varieties 4 Trans-Saturated fat 5 Variations and adaptations 6 As an ingredient 7 Style 8 References 9 External links

History

Oreo logo

The Oreo cookie was developed and produced by Nabisco, an American company, in February 1912 at its Chelsea factory in New York City (now Chelsea Market). It was created mainly to target the British market, whose biscuits were seen by Nabisco to be too \'ordinary\'. http://www.inventhelp.com/Newsletter/2006_10/cookie_month.asp Originally, Oreo was mound-shaped and available in two flavors; lemon meringue and cream. In America, they were sold for 30 cents a pound in novel tin cans with glass tops, which allowed customers to see the cookies.

A newer design for the cookie was introduced in 1916, and as the cream filling was by far the more popular of the two available flavors, Nabisco discontinued production of the lemon meringue filling during the 1920s. The modern-day Oreo was developed in 1952 by William A Turnier, to include the Nabisco logo.

There are many theories pointing to the origin of the name \'Oreo\', including derivations from the French word \'Or\', meaning gold (as early packaging was gold), or the Greek word \'Oros\', meaning mountain or hill (as the original Oreo was mound shaped) or even the Greek word \'Oreos\', meaning beautiful/nice. Other theories are that the \'re\' from cream was \'sandwiched\' between the two Os from chocolate, or the word \'just seemed like a nice, melodic combination of sounds\'.

Oreo is very similar to the Hydrox cookie manufactured by Sunshine, which was introduced in 1908, leading to speculation that Oreo obtained the idea from Sunshine. Having lost market share to Oreo for years, Hydrox cookies were withdrawn about 1999. Lukas, Paul. "Oreos to Hydrox: Resistance Is Futile." Business 2.0 March 1999. A reformulated version called Droxies was also later withdrawn.

In February 2008, Oreo became the first Nabisco product to be available for purchase in the United Kingdom. The product is distributed under the Kraft parent label and has no mention of the US sub-division Nabisco that is used in all countries where it is available for retail. Kraft is experimenting with the use of Nabisco products in the highly-developed UK snack market but if Oreo is a success, they may consider launching other products such as Chips Ahoy!.^{[citation needed]}

Advertising campaign

Nabisco began a marketing program in 2008, advertising the use of Oreos in a game called DSRL, which stands for "Double Stuf Racing League". The DSRL was introduced one week prior to Super Bowl XLII. This "sport" had also been endorsed by Peyton Manning and Eli ManningThe DSRL had 2 members joined (Peyton Manning and Eli Manning) "The Second Sport" http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/01-14-2008/0004735850&EDATE=.

Production

According to a statement from Kim McMiller, an Associate Director of Consumer Relations, a two-stage process is used to make Oreo cookies. The base cake dough is formed into the familiar round cookies by a rotary mold at the entrance of a 300-foot-long oven. Key ingredients include sugar (later replaced with high fructose corn syrup in the United States but not in other markets), Dutch cocoa, and pure chocolate liquor purchased from outside suppliers in addition to flour which is milled at Nabisco\'s flour mill.^{[citation needed]}Much of current Oreo production is done at the Kraft/Nabisco factory in Richmond, Virginia.

Varieties

A \'Double Stuf\' Oreo Cookie

In addition to their traditional design of two chocolate wafers separated by a cream filling, Oreos have been produced in many different varieties since they were first introduced, and this list is only a guide to some of the more notable and recent types; not all are available in every country. Notable flavors in the US are: http://www.kraft.com/100/innovations/oreoprod.html

• Oreo WaferStix are long wafer sticks that have a creamy filling and are covered by chocolate.

• Golden Chocolate Creme Oreo are \'reverse\' (inverse) Oreos in that they comprise vanilla wafers and a chocolate cream filling. Originally, the title was named Uh-Oh Oreo until 2007.

• Golden Oreo have vanilla wafers and the traditional white cream filling. (also with chocolate creme)

• Mini Oreo are bite-sized versions of ordinary Oreos.

• Double Delight Oreo (introduced in 1987) have chocolate cookies with two fillings, notably peanut butter \'n chocolate, mint \'n cream, and coffee \'n cream flavors. This is similar to Double Stuf.

• Flavored Oreos contain a sole filling in a variety of cream flavors, including peanut butter, chocolate, mint, caramel and strawberry milkshake.

• Double Stuf Oreo (introduced in 1975) have twice the normal amount of white cream filling.

• Big Stuf Oreo (introduced in 1985) were several times the size of a normal Oreo.Oreo Madness.Friedman, Marty. "Sizing up - and down - new product opportunities", Prepared Foods, November 1989.  Sold individually, each Big Stuf contained 316 calories and 13 grams of fat.Oreo Sandwiches Big Stuf. They were discontinued in 1991.

• White Fudge Oreo and Milk Chocolate Oreo are covered in either a layer of white fudge or chocolate respectively.

• 100 Calorie Pack Oreo (Oreo Thinsations in Canada) are miniature, thin, hexagonal versions of Oreo that do not contain cream-filling and come individually-portioned into 100 calorie pouches.

• Shrek Oreo were limited edition Oreos released in the Philippines to promote the feature film

• Oreo Cakesters are 2 chocolate soft snack cakes with vanilla creme in the middle, which were introduced in 2007. These are also available with chocolate creme.

• During springtime, around Halloween, and Christmas, special edition Double Stuf Oreos are produced with colored frosting depicting the current holiday (yellow, orange, and red respectively).

• Oreo Handi-Snacks are plastic holders with strips of Oreo cookies and a little box of icing.

Many of these varieties are combined, producing, for example, "Chocolate Fudge Mint Covered", "Double Stuf Chocolate Creme", and so forth.

Trans-Saturated fat

On May 13, 2003, attorney Stephen Joseph filed a lawsuit charging Nabisco with using hydrogenated (or partially hydrogenated) oils (trans fats) to make the cookies. The suit was dropped as Nabisco considered replacing the hydrogenated oils with alternative oils. Joseph admitted he filed the lawsuit to call attention to the matter, and he considered his motion successful. As of January 2006, classic Oreo cookies are no longer manufactured with hydrogenated oils. http://www.bantransfats.com/theoreocase.html Other varieties may not have eliminated hydrogenated oils completely.

The trans-fats had been added to the Oreo recipe to replace its original fat, lard.http://www.chicagotribune.com/news/specials/chi-oreo-3,1,7734403.story Earlier outcry regarding these types of saturated fats is what prompted the change to use more unsaturated fats in the first place.Ascherio A, Stampfer MJ, Willett WC. Trans fatty acids and coronary heart disease. Retrieved on 2006-09-14.Mary G. Enig, PhD. The Tragic Legacy of Center for Science in the Public Interest (CSPI). Retrieved on 2006-05-02.

Variations and adaptations

• Jell-O Oreo Pudding - Jell-O brand chocolate pudding at the bottom and on top, with vanilla in the middle.
• Jell-O Oreo Instant Pudding - also named cookies n\' cream. the box contains instant vanilla pudding with real cookie pieces.
• An Oreo variety with lemon-flavored filling was available until the 1920s. Some generic brand cookies still have such varieties.
• There is a Post cereal called Oreo Os, with a little cream man wearing sunglasses on the box.
• In Italy, a similar cookie to Oreo called "Ringo" is manufactured by Pavesi, though recently Oreo became available as well.
• In Brazil, a very similar cookie to Oreo called "Negresco" is manufactured by Nestlé (picture, description).
• Oreo Ice Cream. This is licensed by Breyers, Good Humor, and Klondike in the US, and Nestlé in Canada. Flavors are:
  • Oreo ice Cream (Blended Oreo cookies in Vanilla Ice Cream)
  • Oreo Ice Cream Sandwich (Extra Large Oreo wafers with the above mentioned ice cream in the middle)
  • Oreo Ice Cream Bar (Chocolate Ice Cream bar with the above mentioned Ice Cream)
  • Mint Oreo Ice Cream (Blended Oreo Cookies with Mint Ice Cream)
  • Many notable fast-food restaurants serve Oreo flavored ice cream desserts and milkshakes
• Easy-Bake Oreo Mix - two easy-bake chocolate cakes with a marshmallow filling topped off with an Oreo cookie topping
• Oreo Cakesters- cream-filled chocolate cakes resembling Oreos
• Deep-Fried Oreo- Regular or Double Stuf Oreos, dipped in a batter, and deep fried for about 30 seconds. They are sometimes sold at carnivals and fairs.
• Oreo Pie Crust
• Oreo Madness at Fridays
• Oreo cereal is a canadian delacacy where the cookies are crumbeled into tiny pieces mixed with milk and served like a cereal.
• Organic Oreo(introduced in 2006) plain Oreo cookies made with organic flour and organic sugar.

As an ingredient

The Oreo cookie is commonly used as an ingredient or adornment for other foods.[1] There are Milkshakes containing Oreo cookies and Domino Pizza\'s "Oreo Pizza". In addition, the development of premium ice creams has produced "cookies and cream" flavors, a vanilla ice cream with chunks of chocolate sandwich cookies included.[2] Cookies \'n\' Cream may or may not contain actual Nabisco Oreo cookies, however, and may instead have non-Nabisco brand chocolate sandwich cookies that are functionally identical, such as Droxies or other "generic" brands.

• Cup o\' dirt or Dirt pudding - This is a pudding dessert which has Oreo as an ingredient and includes crumbled Oreo cookies on top to resemble dirt. It sometimes contains gummy worms to continue with the \'dirt\' image. May alternatively be called "worms \'n\' dirt."[3]

Style

Like many trademark holders, Nabisco often uses all uppercase (Oreo) when mentioning the "OREO" mark in corporate and promotional literature.

References

External links

• Official website
• Additional history notes on Oreo cookies
• Interview with the winners of the Oreo and Milk Jingle Contest Sing-off with FOX News Radio
• Reviews and public opinions about Oreo cookie varieties

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